If you’re looking for a way to make money from
Special Report by Paul
How would you like to be part of an
- There’s always a big demand for
your services, regardless of the state
of the economy?…
- You’re the boss… you can
get up when you want, and finish whenever
- You can do it wherever you like
– at home, in an office, or even from the
- There’s no fixed upper limit to
the money you could make, depending on
might sound too good to be true, but there IS an
industry where all of this can happen.
It’s the world of copywriting.
is someone who writes persuasive sales
material. This form of writing is
called “copy.” As long as you can
write reasonably well, and have the skills
I’ll show you, you could become a
(1) Good copywriters are always in
Millions of new businesses are started each
year, and they all need sales. Great “copy” from
a skilled copywriter can turn readers into
(2) You can write “copy” just about anywhere.
You can write from your computer at home, from a
laptop in a Starbucks, or even the beach or
countryside! You can do it part time or full
time, it’s up to you.
(3) There’s no real limit to what you
Some of the world’s top copywriters have made
literally millions of dollars a year. (I’ll tell
you their secrets later on.)
But I want to be completely straight with you.
highly unlikely you’ll get anywhere close to
that to begin with. Not impossible, just
New copywriters might charge $500 or $1,000 to
write a sales letter like the one you’re reading
More experienced copywriters might charge $2k,
$5k or even $10k… and some negotiate a % of
the sales revenue, which can really add up for
big selling products.
So the question is…
How can YOU become a copywriter… and what’s
the quickest, easiest and best route to making
good money from copywriting?
First of all, you need to understand…
Despite What They Say,
Here’s Why The
Classic Books And
Courses Are Probably
The Worst Ways
To Master Copywriting
There are hundreds of copywriting books out
there… but they have major drawbacks, if you
want to QUICKLY become a highly paid copywriter.
(1) A book can’t give you the critical
feedback you need, so you know how you’re
doing. Without feedback, it’s easy to
mistakes, develop weaknesses and fall into bad
(2) It can’t keep you motivated. It can’t
give you a pat on the back when you’re doing
well, or a kick up the rear end when you need
it! With a book, you’re on your own.
(3) The so-called “classic” copywriting books
were written in a different era… usually
before the Internet, and almost certainly before
all the breakthroughs in consumer psychology
we’ve seen over the past 5-10 years.
(4) It’s likely to end up gathering dust on
the shelf. That 500 page
copywriting “classic” can be a handy reference
for how to sell in the 1970’s… but you need to
wade through it all to fully benefit from it.
(5) OR you’ll try and “cram” it all at once
into your brain. Ever tried eating a
month’s worth of food in one day? Didn’t think
so. It doesn’t work for your stomach, and the
same is true for your brain. You can’t cram if
you want to get GOOD at copywriting.
(6) They don’t reveal their best
secrets. Copywriters tend to hold
back in their books. I know, because I’ve read
many of them.
They’re not going to reveal
their “trade secrets” in a $30 mass market
(7) You don’t get to see the “raw” copy or
drafts. Copywriting veteran Joseph
Sugarman says writing copy is like turning rough
coal into a smooth diamond. Most books only show
you the final copy, so you never get to see the
messy PROCESS of turning coal into diamonds.
By the way, most of this also applies to the
DVDs and seminars put out by veteran
In some ways, the situation is worse.
You’re usually paying anywhere from $500 to
$3,000 for those.
The DVDs are usually seminar recordings… and
there can be a lot of filler, as the copywriter
spends a long time tackling questions from
members of the audience who are the slowest to
You can be left with the feeling that a 10 hour
DVD set could have been boiled down to 2-3 hours
of solid material, IF they trimmed the fat…
but I guess they wouldn’t be able to charge
quite as much!
Of course, with DVDs, you’re passively watching
or listening to the information, so there’s no
opportunity to practice and get feedback.
When you write your first piece of copy, having
an expert to provide you with reliable feedback
is a MUST… and a pre-recorded set of DVDs
can’t give you that.
Even in a live seminar setting, the host can’t
usually spend more than a few minutes with each
person. In other words, forget about them
reviewing your drafts and final copy!
So let’s talk about…
The Quickest And Best Way To
Become A Highly
There’s simply no way round it.
If you want to QUICKLY become a copywriter who
could make a lot of money, you need…
and up-to-date training
on each of the skills needed to write
along with expert feedback,
on all stages of the copywriting process,
from figuring out who the target audience
is, and what they want… right through to
the final draft, and…
to give you the motivation
to keep going, especially during those
times when you might be tempted to throw in
Let me show you how to get all of this.
My name’s Paul Hancox, and I’ve been writing
sales copy for about 20 years now.
Behind the scenes, I’ve written for people
you’ve probably never heard of, along with
celebrity names such as Chicken Soup For
The Soul co-creator Jack Canfield, real
estate guru Robert G Allen, and veteran speaker
and marketing expert Brian Tracy.
Since 2010, I’ve also been coaching new
copywriters. At first, it was mainly to keep my
own copywriting skills sharp… but I soon found
that I really enjoyed training others.
I came to see all the mistakes made by new
students. One of the biggest ones made by a
handful of them was…
trying to rush
through the training.
I understand why they did it. It’s human nature
to want results NOW. We call it “instant
The ones who rushed wanted to be
paid great copywriters, practically overnight!
These were the ones who spent much longer
writing sales letters, because their drafts were
The truth is…
It’s quite easy to get a superficial
knowledge of what’s going on in a sales
reading a book can fool you into
thinking you know how to write great
copy.Let me put it like this: Would you have
brain surgery from a
guy who’d just finished reading “How To
Perform Brain Surgery” the week before?
Of course not!
will rarely be as dramatic or
life-threatening as poking around with
someone’s brain!… but to get good
still takes time, practice, and expert
feedback and guidance.
Most copywriters will tell you it takes YEARS to
achieve mastery… but my goal has been to cut
that learning curve down to just months.
I wanted to make the process of “getting good”
as fast and effective as possible, making sure
you have the feedback, training and motivation
… and just as important…
I wanted to
keep it affordable, just a small monthly
cost rather than an enormous lump sum you’d have
to slap down at the start.
After all, not everyone can afford the
outrageous fees some copywriters charge for
mentoring. (We’re usually
talking thousands of dollars. One even charges
$10k for a 2 hour phone call with him!)
That’s why I want to introduce you to
Copywriting membership program.It’s the fastest and most effective way of
MASTERING the highly valuable skill of
Here’s A Quick Overview Of How
- It’s a MONTHLY program,
lasting for 12 months.
- Each month you’ll have access
to 3 new Training Modules in
downloadable PDF format. I’ve
chosen this pace, because it’s the speedThese modules are the
that produces the best results for new
heart of the training program.
- Most modules contains what I
call a “Mission”… a fun assignment,
designed to allow you to practice what
you’ve learned. Send back your Mission
results to me, and I’ll give you personal
feedback. This is a critical aspect
of learning to become a good
- Many of the earlier Missions are
designed so you can put together your
first practice sales letter. But don’t
worry… I’ll be there for you every step of
- Each month you’ll have access
to 2-3 new “Copywriting Breakdown” videos,
where I analyze some of the best copy
around, including a mix of classic and
modern sales letters.
- Starting from Month 4, you’ll
have access to new “Watch Me Write!”
videos, where you get to see me write
entire sales letters – including drafts –
- Your membership includes 4
(This service is available from Month 4.)
One “Deep Critique” includes feedback and
analysis on up to 5 drafts of a sales letter
you’re writing. I recommend you use
these critiques to write and get feedback
on practice sales letters, before you go
“live” with clients.
Here’s What Makes
You won’t get this kind of copywriter training
anywhere else, and here’s 5 big reasons why:
It’s based on my
unique “Agreement Point System”… which I
developed personally, after studying the latest
scientific findings on what moves people to buy.
Research over the last 5-10 years shows that the
order in which you present information to
people, and the context, makes a BIG difference
to how they respond.
All of the “classic” copywriting books were
written well before this research was
discovered, so they don’t take advantage of the
My “Agreement Point System”
for copywriters does. It’s based on what
works NOW, not what worked in the 1970’s!
(2) I have a unique approach to training,
which I call “Layered Learning.”
the result of my 7+ years as a copywriting
coach, which has involved a learning curve
for me as well.At times, I’ve
had to explain things a little differently,
before a student has that “Ahh… I get
it!” moment. (By the way, that’s
another reason you need personal
training. If you don’t understand a point,
you can always ask!)
It’s caused me to keep coming up with newer
and better ways to
help students grasp
important copywriting concepts
and techniques.One method of
my “Layered Learnning” approach is to
stealthily introduce a technique to you
in advance, before I “officially” teach
it to you.
A simple example would be: writing
headlines and subheadlines in the
modules, as if I’m writing copy… before
I officially teach you “How To Write
This allows the deeper part of your
brain to more easily understand the
concepts involved, when I formally
introduce them to you.
Actually, I do this a lot… for most of
the techniques and concepts I’ll be
teaching you, but you might not notice
the first time round.
As well as helping you learn faster, it
also means you’ll learn even more, when
you decide to re-read the training
I’ve literally spent YEARS
perfecting this “Layered Learning” approach,
which is another reason why this program is
unique… and as you’ll see, it’s totally
It achieves several things…
keeps you motivated and eager to learn more,
gives you a much deeper understanding of
teaches you at multiple levels of your
(3) You get to see the raw, messy underbelly
of the copywriting process.
Most books only show you the end results… the
sparkling diamond of winning copy that’s
been shaped from the rough coal.
But that’s only giving you half the story!
Truth is, writing copy is a messy business. Even
the top copywriters write multiple drafts… and
if you saw their first efforts, you’d probably
think, “What the ***** is this?!”
I think it’s important to show you it all… the
ugly first drafts as well as the final sparkling
That’s a vital part of the learning
I’ll show you some of my sales letters, along
with the embarrasing early drafts… AND from
Month 4, I’ll write some fresh ones for you,
right on video, including the drafts!
With 7 years of copywriter coaching under my
belt, I’ve also seen a LOT of ugly drafts from
I hate to break it to you, but
your first draft will probably be just as ugly.
But don’t worry… that’s absolutely fine. It’s
why we call them “drafts”!
I’ll show you some of the mistakes made by
previous students, so you can avoid making them.
(I don’t mention names, because my purpose isn’t
to embarrass anybody. I’ll show you plenty of my
own mistakes as well!)
Most important of all… as part of your
training, I’ll show you how to turn your
messy first draft into something that a client
(4) You get EXPERT feedback, and
Did I mention the importance of feedback? I
think I might have done!
But it’s not just about any old feedback. I’ve
seen people post their copywriting drafts onto
marketing forums and ask for feedback.
Sure, you’ll get dozens of responses… but much
of the “helpful” advice you’ll get will be
contradictory, based on guesswork, from a mix of
amateurs and experts. It can leave you confused,
and doubting your own abilities!
My feedback is based not only on 20 years of
experience, but also on working with you on the
copy right from the start – so we both have a
good understanding of the product, the target
audience, their hopes and fears… and so on.
This is something you can’t get from a bunch of
random people on an Internet forum.
(5) I’ll help you get clients.
Once you have the copywriting skills and
practice, the next step is to get clients and
start writing for money.
I’ll show you what to do, and what to say, to
land clients and negotiate with them… and
spill the beans on the secrets of the
highest paid copywriters.
Here’s A Sneak Peek At
What You’ll Learn
As You Train
To Become A Highly Respected,
Highly Paid Copywriter In The Months Ahead.
Module 1, I’ll introduce you to perhaps the
most powerful copywriting and selling
skill, that nobody talks
about in those “classic” books. Master
this ONE SKILL, and you’re already part of
the way toward becoming a great copywriter.
four “levels” to why people buy.
Features and benefits really just scratch
my unique “Agreement Point System” to
build agreement with the reader, so they’re
ready to say “Yes!” by the end. It’s not
about silly gimmicks like tacking on
“right?” at the end of a sentence. It’s
much, much deeper… and based on scientific
insights into how people act.
give you a DOZEN different ways to
begin a sales letter, so you’ll never
be stuck getting started.
exclusive “Ultimate Bullet Builder” system
shows you how to create bullet points that
leave your readers practically LUSTING for
my unique “Word Weaponry” strategy, that
enables you to implant ideas in people’s
minds in an almost “covert” way. (NLP
junkies… no, it’s nothing to do
with “embedded commands.”) Warning: I will ONLY teach
it to you if you promise to use it
with care and compassion, because it’s
like word dynamite!
… and much,
So What’s The Price?
First, here’s a quick question for you:
How much would it be worth to YOU, to become a
great copywriter… writing powerful copy that
makes you and your clients money?
Even a brand new copywriter can charge hundreds
of dollars for a single sales letter, and top
copywriters charge $5,000 or more… and even
get paid royalties on the sales!
When you think about it, people spend $30,000 or
more on so-called “higher” education, usually
with no guarantee of a job at the end of it.
By contrast, you can learn copywriting in the
comfort of your own home, at a fraction of the
and you could be
making money as a copywriter just months
Coaching is very labor intensive. I guess that’s
why universities charge so much, and why some
copywriters charge their outrageous mentoring
But because I’ve streamlined the whole training
and feedback process, I can price this Ultimate
Copywriting membership program at a point where
it’s an affordable and worthwhile investment.
Right now, it’s only $99 a month plus VAT or
sales tax, for 12 months… which is really
nothing compared to what you could be making
shortly as a copywriter.
I plan to add many more tools to this membership
program over time, so I don’t intend to keep the
price this low forever.
Try It Out Completely Risk-Free.
I know you’re going to love this Ultimate
Copywriting program, and I’m eager to start your
training as soon as possible. After all, the
sooner you start, the sooner you could be making
That’s why I’m willing to offer you the
following rock-solid guarantee:
Come and join us today. Read through the
training modules. Watch the videos. Take
advantage of the missions, and my feedback.
If you don’t think this membership
program is for you, let me know by email or
through the Helpdesk
the first 60 days, and
I’ll happily give you 100% of your money back.
That means you get to try it out completely
risk-free for the first 60 days!
you can also cancel your
membership at any time.
Please note: The only thing you can’t do is use
the Deep Critique service within the first 90
days, because it takes up a lot of my time to
read through and critique drafts… so it’s only
fair that I know you’re not signing up just to
take advantage of these free critiques!
Is The Perfect Time To
Take The Next Step.
You’ve read this far, which means you’re
interested in becoming a copywriter, and you
appreciate that copywriting can be a great
way of making money.
You also recognize that books and DVD
courses aren’t going to give you the
feedback and motivation you need, to MASTER
the skill of writing copy.
My Ultimate Copywriting membership program
is uniquely positioned to give you a massive
advantage, compared with trying to become a
copywriter by yourself, with a book.
It took me 20 years to discover all the
insights I’m about to share with you.
Leverage my knowledge and experience, by
taking advantage of this program…
you all the shortcuts to break into the
world of copywriting in just a matter of
Of course, you can’t become a great
copywriter overnight. It takes some time and
practice… but you can speed up the process
with my help, feedback and encouragement.
In other words, the sooner you get started,
the sooner you can be making money from your
To qualify for this
coaching, you only need to be able to
write reasonably well in English, and have
a determination to succeed.
Click on the order button below, and let’s
continue this journey together.
initial payment is $99
sales tax or VAT as
the first 30 days of access, and
month after that, for a total of
Once your payment
form quoting your
– “How long does this
The program lasts for 12 months, but you can
cancel your membership at any time.
I’ve designed it so you can have a solid, deep
understanding of what I call the “Core
Skills,” and plenty of practice, within about
I’ve reserved more “advanced” techniques for
after the first 6 months. In my original
coaching program, I used to teach them
earlier, but most students didn’t apply them
as effectively as they could, because they
were also busy learning and practicing the
That’s why the “advanced” ideas now come later
on. Master the Core Skills first, and then
you’ll be in a better position to master the
– “Do I need any copywriting
No. The program assumes you have no prior
experience of copywriting. All that is
required is the ability to write reasonably
well in English, and a determination to
– “How does the coaching work?”
Each Training Module comes with a “Mission,”
an assignment that allows you to practice what
you’ve learned. You send the Mission to me via
the Helpdesk in the membership area, and I aim
to give feedback within 2-3 business days
(i.e. Monday to Friday).
The same is true when it comes to writing
practice sales letters using the Deep Critique
service. You send me the drafts usually via
the Helpdesk, or sometimes via email. I aim to
respond within 2-4 business days for practice
sales letters, and within 1-2 business days if
it’s copy intended for an actual client.
– “Will you help me to get
I’ll show you what to do, and
what to say, to land clients and negotiate
with them, and to find higher paying clients.
In future, I do intend to include services
that can help you get clients directly.
– “How much money can I make?”
The simple answer is: I don’t know. I don’t make
ANY income claims or promises, because much of
it is in your hands. If you do nothing with what
you learn, you’ll earn ZERO.
At the other end of the spectrum, I’ve known
copywriters who charge $10k for a single sales
letter like the one you’ve just read, and who
also get a cut of the final sales, which can be
These figures aren’t typical.
I can show you their secrets,
and how they did it. I can give you the
knowledge, tools and feedback, but I can’t
magically make you one of them. It all depends
on what you DO with what you learn.
Also, there’s no “standard” copywriting fee
table, because what you charge is up to you.
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